plastic Packaging

21 Urgent Measures are Required to Create Circular Economy Solutions in Flexible Packaging in the Arab Region

The fastest-growing plastic packaging category is flexible packaging. It is also by far the most difficult market category to address because it is nearly entirely single-use, with extremely poor recycling and high leakage rates. 

It’s past time to deliver flexible packaging solutions in order to speed up the circular economy for plastics in the Arab region.

Our most recent publication intends to assist businesses and governments in reaching their circular economy for plastics objectives by offering a practical roadmap for flexible packaging. 

We’ve identified 21 specific and urgent steps that must be taken in order to meet the plastic packaging targets set for 2025 and beyond. 

Businesses, cross-sector collaborations, Arab governments, and other organizations that are already on the path to a circular economy for plastics should utilize the activities as a framework to determine how they can best contribute to the collective journey.

What does the proposed specialist strategy include for plastic packaging?


The effort, which includes input from over 100 specialists, proposes an overarching strategy that includes acknowledging that:

Because single-use flexible waste, regardless of material or locale, is extremely difficult to deal with, reducing and innovating away from single-use flexible packaging must be the first and foremost aspect of any flexible packaging strategy.

To assure the circulation of single-use flexible packaging items that cannot currently be abolished without unintended consequences, significant efforts spanning packaging design, infrastructure, and legislation are required.

While they are now an important part of the answer, the inherent quality and yield constraints of recycling and substitution solutions mean that sticking with single-use flexible packaging will still be a difficulty in the circular economy. 

Flexible packaging is the fastest-growing type of plastic packaging, and it is also the most difficult segment of the market to address as the plastics industry moves toward a circular economy. 

It is extremely difficult to deal with single-use flexible waste as soon as it is produced, regardless of what it is composed of or where it is used. 

While we must increase our efforts to recycle the flexibles we now use, we must take a decisive move toward eliminating single-use flexible packaging and creating alternatives. “What we’re doing now is just touching the surface.”

– Lead of the Ellen MacArthur Foundation’s Plastics Initiative, Sander Defruyt

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